My Photo
Blog powered by Typepad

« Wonderful Holiday story | Main | Engaging Employees »

December 29, 2003


Marc Orchant

Jennifer - here's hoping that us marketing folk can figure out how to use blogging for more than "buzz marketing".

In a recent e-mail cycle with Ben McConnell of Chruch of the Customer (blog) and Creating Customer Evangelists (book) fame, he opined to me that "We (he and co-author Jackie Huba) think blogging is now the single most important way to stay in touch with customers and prospects, and reach potentially interested parties. Email marketing? Toast."

I share his optimism. If more companies allow their employees to blog on their domain expertise and engage interested customers and prospects in these very personal conversations, we will have succeeded in breaking through a critical marketing barrier.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)