Forecasts for 2004

Thanks to Conversations with Dina for this link to Euro RSCG's trendspotting forecast for 2004:

Marketing communications agency Euro RSCG Worldwide has released forecasts for year 2004, drawing insights from ongoing research by the agency's S.T.A.R. (Strategic Trendspotting and Research) team and from a global panel of colleagues in 75 countries who report in regularly on local trends and information. Nice to see Blogging mentioned as one of the key trends - and the hope that marketers realise its potential as a powerful medium of communication!

Comments

[Marc Orchant]

Jennifer - here's hoping that us marketing folk can figure out how to use blogging for more than "buzz marketing".

In a recent e-mail cycle with Ben McConnell of Chruch of the Customer (blog) and Creating Customer Evangelists (book) fame, he opined to me that "We (he and co-author Jackie Huba) think blogging is now the single most important way to stay in touch with customers and prospects, and reach potentially interested parties. Email marketing? Toast."

I share his optimism. If more companies allow their employees to blog on their domain expertise and engage interested customers and prospects in these very personal conversations, we will have succeeded in breaking through a critical marketing barrier.