New word for brand?
The recent conversation about semantics and 'words as symbols' got me thinking... I'd love a new word for brand. There's too much confusion about what this word is supposed to represent: the logo/tag line? the marketing campaign? the company in general? A study by The Brand Consultancy revealed that 50% of business professionals don't know what a brand means, and 90% don't know how to effectively represent their company's brand. Pretty scary. If anyone has another word for brand, let's hear it!
Another name for "brand" would be something like, some word describing "feeling" or feel. My english isn't that good but you know/feel where i am going.
Right know i go for the word "fling" - a short feeling for something ;)
Posted by: barry | December 14, 2003 at 02:00 PM