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« Customer acquisition versus attraction | Main | Brand honesty »

December 12, 2003


Damon B

I must say that I disagree with the conclusion.

CC, while it does have its short comings, is far superior to being BC. Buyer centricity leaves out some very important customers - most importantly the internal customers. Sure, a CC company can start looking at customers as acquisitions or transactions, but that's a result of the company failing to properly implement the policy. Claiming CC is not correct is like claiming fishing line is inferior b/c it broke when there was too much weight on the line. It's not the fishing lines fault, it was just poorly used.

If a company can not fully grasp how to be CC it will also fail at being BC.

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