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December 18, 2003


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» Where Personal and Business Blogs Collide? from LivingRoom >> A space for Life
What's Your Brand Mantra? is an interesting blog that I've been following recently. It's focus may not appeal to everyone - its about 'Branding' and 'Marketing' and stuff. I come from a Marketing background and I try to keep up... [Read More]

» Your Weblog, Branding, and You from Ripples
In my earlier post, Your Weblog - The Ultimate Power Tool, I did a quick fly-by on the vital subject of branding with this pithy, but unfairly brief statement: If you understand branding, you can hold your audience and make [Read More]

» Business is Personal from John Porcaro: mktg@msft
Jennifer Rice comments that she's working to make her blog more personal. Darren Rowse, Wayne Hurlbert, and David St. Lawrence pick up the conversation. Like me, they're finding it challenging to strike a proper balance between professional, relevant a... [Read More]


Anne Toole

I'm doing the same thing right now, trying to develop my personal brand. I'm doing it through a blog, in fact, but I don't know how successful I'm being. I'd love to see more posts from you on this subject.

Wayne Hurlbert

I was struck personally by the relevance and significance of Jennifer's post.

As business bloggers, we are often guilty of not providing enough personality in our posts. I for one, am always striving to provide my readers with information about using a blog in their business.

The personality part gets pushed to the curb as I write about how to's and techniques.

Perhaps Jennifer may have found, like all we business bloggers need to discover, that there may be a mixture of fact and personality in our blogs.

Darren Rowse

great post - I was just thinking yesterday that I wish I knew a little more of the person behind your blog. Not that you need to reveal loads of highly personal details like many personal blogs do - but because otherwise blogs tend to become rather sterile.

I think about the business people that I've learnt most from over the years - the ones that I consider to have taught me the most are the ones that have allowed me to see some of what is going on inside them - the ones who have taken me for a beer for lunch - the ones who have used humor in their approach.

Yes it is a fine line to walk - but one well worth getting a little closer to. I've found that in my own blog people are much more willing to be repeat readers (and I guess that is one measure of success for a blog) if I engage them not only on a head level - but a heart one.

Anyway - looking forward to seeing you explore this.

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