Storytelling

Thanks to Nick Usborne for the link to The Meatrix. Nick comments:

From time to time, in articles, speeches and elsewhere, I have stated and restated: Say something worth talking about.

When you do that, it gives life to your Web pages, emails, newsletters and ads. Say something interesting or noteworthy online, and the network starts to hum. News travels. The viral element kicks in.

So, congratulations to the folks at BanCruelFarms.org for the creation of their flash animation, The Meatrix. It's amusing, engaging, informative, troubling...and it's an ad.

If only all ads showed that kind of imagination.

Marc Orchant likes to call marketers "storytellers." I love this title; it reminds me that customers respond to stories, not lists of features and benefits. Good stories are viral. Good stories transform potential customers into evangelists... Like me and Nick, posting the link to the Meatrix on our blogs.