My Photo
Blog powered by Typepad

« Are you a blogoholic? | Main | Marketing Role, Part 3 »

January 14, 2004

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341cdd1a53ef00d83455be7069e2

Listed below are links to weblogs that reference New role of marketing, cont'd:

» More on what is marketing... from The Ourhouse Weblog
Jennifer Rice continues our rolling dialogue about what marketing's job is. I appreciate Jen for keeping a good thoughtful exploration going. David Foster at PhotonCourier has commented"I think it's a stretch to say that "marketing might think of its t... [Read More]

» New Role of Marketing, Cont'd from Futurelab's Blog (in beta)
by: Jennifer Ryce Thanks to David Foster at PhotonCourier for his comment on my recent post on the new role of marketing. He says, I think it's a stretch to say that marketing might think of its task as resolving... [Read More]

» Buyer-centric no more from Futurelab's Blog (in beta)
by: Jennifer Rice With his recent comment to my Semantics post, Damon B. resurrected the customer-centric versus buyer-centric debate: CC, while it does have its short comings, is far superior to being BC. Buyer centricity leaves out some very importan... [Read More]

» Buyer-centric no more from Futurelab's Blog (in beta)
by: Jennifer Rice With his recent comment to my Semantics post, Damon B. resurrected the customer-centric versus buyer-centric debate: CC, while it does have its short comings, is far superior to being BC. Buyer centricity leaves out some very importan... [Read More]

» New Role of Marketing, Cont'd from Marketing & Strategy Innovation Blog
by: Jennifer Rice Thanks to David Foster at PhotonCourier for his comment on my recent post on the new role of marketing. He says, I think its a stretch to say that marketing might think of its task as resolving... [Read More]

Comments

Paul Williams

One of the reasons the role of marketing is complicated to put in it’s own crate is that, while there is a department at the company with that name, marketing activity isn’t necessarily limited to only that department.

We’ve been using the word ‘customer’ to primarily describe the end-user of the product or service a company offers. However, within an organization, the sales force is a customer of the product team. The product team ‘hires’ the creative team to develop collateral. The operations team counts on the finance folks to help develop the sales targets.

To maximize effectiveness, each department in an organization would utilize marketing practices and ‘internal’ consumer insights. This would ensure they were delivering a product or service that met the specific need of an internal customer with the same fervor as they would an external customer.

Chris Lawer

Jennifer, to add your debate, my definition of marketing would be:

"To innovate, create and sustain mutually profitable and authentic customer and other stakeholder relationships"

Then again, I'll probably change it tomorrow!

Tom Asacker

If the circus is coming to town and you paint a sign saying, "Circus is coming to Fairgrounds Sunday," that's Advertising. If you put the sign on the back of an elephant and walk him through town, that's a Promotion. If the elephant walks through the Mayor's flower bed, that's Publicity. If you can get the Mayor to laugh about it, that's Public Relations. And, if you planned and coordinated the whole thing (including naming, pricing, events, location, concessions, souvenirs, spin-off products, licensing, etc.) that's Marketing!

I stole and modified this from author unknown. ;-)

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment