I'm a big fan of analogies; I enjoy making the connection between two seemingly unrelated concepts. My mother calls me the Analogy Queen because I can come up with reasonably good ones on the spur of the moment. Unfortunately they never come when I sit down to think of an analogy; only in conversation. And I never seem to remember them.
Which is why I'm enjoying the marketing analogies that I'm reading this week. First is a great little book by Tom Asacker called Sandbox Wisdom, which is a parable of a disillusioned CEO who learns from a little girl and her grandfather (through some great analogies) how to get back to the basics. More to come on this one.
The other fun analogy is Street Corner Selling, an ongoing commentary at BrandAutopsy on how business is like drug dealing. Pretty funny stuff, but right on the money.
Lesson 1: Street Corner Selling
Lesson 2: The 10 Minute Rule
Lesson 3: Procurement (copping one's supply)
Ok, so we've got kids, sandboxes and drugs. Not a good combo.
Time for me to attempt to remember all the random parallels I've drawn over the years and join in on this analogy party... stay tuned!