Discovered this great little tool called Your Focus Group that will allow you to test web sites, collateral and advertising via the web. It's only $500 for a year, which is a great deal, especially if you will end up testing multiple executions. If you're on the client side, ask your agency to buy it; this is a lot cheaper than the traditional ways that they'll recommend testing. (I'm assuming that it works well, BTW, but I haven't actually tried it. I'll let you know when I do.)
Socially Good Reads
- fruitful strategy
- CSR Perspective Blog | Fast Company
- CSR@Intel
- Energy and Green Business - Green Inc. Blog - NYTimes.com
- JustMeans: Social Business
- Worldchanging
- The Business of a Better World
- GreenBiz.com - Daily News on Green Business, Business and Climate Change and Sustainable Business Practices
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February 26, 2004
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» Cheap and simple research from The Ourhouse Weblog
I used to do a lot more market research for people. These days, I'm doing it less often. I think it's because I've become disillusioned about its value. Things like focus groups are actually quite lucrative but I find it... [Read More]
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Categories
- Books
- Business-Free Zone
- Community
- Conferences
- Creating Change
- Culture Shifts
- Customer Experience
- General Branding
- General Business
- Grassroots economy
- Heroic Brands
- Innovation
- Internal Branding
- Market Research
- Marketing
- Open business
- Personal Brands
- Science
- Social Responsibility
- Socially Good Business
- Stakeholder-Centric
- Sustainability
- Weblogs
Did you ever try this tool?
Posted by: Curious | May 11, 2005 at 05:18 PM