Good morning! Welcome to the 5th stop of the Business Blog Book Tour (BBBT). I had the opportunity to chat with Jackie Huba and Ben McConnell of Church of the Customer to talk about their book, Creating Customer Evangelists. After reading the book, I was struck with the parallels of blogging with each of their 6 Tenets of creating customer evangelists. So in the upcoming posts today, I’ll address each tenet with both my own observations from reading the book, and Ben and Jackie’s comments from our phone conversation (paraphrased from my fiercely scribbled notes; unfortunately I didn’t have a recorder). They’ll be visiting Brand Mantra to address any questions or comments you may have, so (as always) fire away. This group isn’t known to be shy!