Continuing our application of the 6 Tenets of Customer Evangelism to the blogosphere, we're now on Tenet #3: Building the Buzz (for a chapter summary and descriptions of the 6 Tenets, go here).
The more buzzworthy the blog content, the more links we generate. The more links, the higher the Google rankings. Higher Google rankings mean more visibility, more hits to your blog, and ultimately more links. We also build buzz by finding the mega-hubs and individual hubs for our content (Fast Company and BusinessPundit come to mind for business and marketing), posting comments and catching people's attention. If we’re buzzworthy, we’ll get public notice on their blogs. And we benefit from real-time feedback; if a hub isn’t picking up on our content, it means our content isn’t buzzworthy. Blog hubs are quite astute in identifying buzzworthy content.
Jackie and Ben respond: That's exactly right. Our blog is the most popular portion of our web site; it gets double the hits of the second most popular page (typically the home page). What everyone had hoped to create with web sites, blogs are now achieving. A blog is much easier to update frequently than a traditional web site, so it will naturally create more interest.
The most buzzworthy blogs are the ones that pose the best questions. Scoble does this very well. He'll ask general industry questions like, "What position should we take here?" He's really interactive with the people who post comments and track-backs, which increases buzz even more.
So in the interest of posing some good questions and generating some buzz... What have you found most effective in building blogging buzz? What's the future for traditional web sites? Are blogs effective buzz-builders for all types of businesses?