Customer Plus-Delta is all about listening to customers... and blogging is the ultimate connection with customers (readers). Comments, emails and and track-backs tell me how well my content is connecting with people out in the blogosphere. It’s real-time feedback.
Ben & Jackie say: That's right, at least for weblogs that do allow comments. One-way blogs don't work as a Plus-Delta tool since you can't establish and facilitate conversations. Howard Dean's use of his blog as a feedback tool was amazing. The guys who ran his campaign were always asking "What are the blogs saying?" Once they got 600 comments in 2 hours in response to a question. They actively solicited ideas and opinions.
How have you used the Plus-Delta tenet in your blogging (or blog reading)?