Napsterized knowledge is what blogging is all about. I’m giving away a lot of free intellectual capital on Brand Mantra and it's resulted in one great new client and many terrific business contacts. I’m reminded of one pretty good business blog that’s password-protected. I’d like to expand on some of his posts, but it would be a pain for readers to register before they could read the link… he’s preventing Napterization of his knowledge. My question for Ben and Jackie is, What's the difference in the blogosphere between Napsterized Knowledge and Bite-Size Chunks?
Ben and Jackie say: Bite-size chunks help customers try a product before they buy, and Krispy Kreme is a great example. Salesforce.com offered a free one-year trial before purchase, which gave them a lot of traction in the market... But in the blogging world, there isn't much difference between Napsterized Knowledge and Bite-Size Chunks. It's all intellectual capital.
I thought that the Know-How Exchange on MarketingProfs.com could be a great example of Bite-Size Chunks since consultants are addressing specific problems posed by readers. An answer is a bite-size chunk of how they would solve that particular business problem. Whereas blogs represent Napsterized knowledge -- ie. generic knowledge and opinions that require the readers to apply the learning to their individual situations. Maybe I'm splitting hairs and there really isn't a difference between the two tenets for intellectual capital: what do you think?