From an email discussion with John Moore (US) of BrandAutopsy... John remarks:
"Marketing can only help brands that are worthy of being built."
Amen.
Socially Good Reads
- fruitful strategy
- CSR Perspective Blog | Fast Company
- CSR@Intel
- Energy and Green Business - Green Inc. Blog - NYTimes.com
- JustMeans: Social Business
- Worldchanging
- The Business of a Better World
- GreenBiz.com - Daily News on Green Business, Business and Climate Change and Sustainable Business Practices
Short List
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March 10, 2004
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Categories
- Books
- Business-Free Zone
- Community
- Conferences
- Creating Change
- Culture Shifts
- Customer Experience
- General Branding
- General Business
- Grassroots economy
- Heroic Brands
- Innovation
- Internal Branding
- Market Research
- Marketing
- Open business
- Personal Brands
- Science
- Social Responsibility
- Socially Good Business
- Stakeholder-Centric
- Sustainability
- Weblogs
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