My Photo
Blog powered by Typepad

« WalMart the Bully | Main | Viral Campaigns »

April 12, 2004

Comments

Ilkka Huotari

Heh. That reminds me of something, Jennifer, especially the "Excellence Through Compromise." line...

Good point. Actually I had one customer who ran away because of my compromises. But it's still hard not to make them, I am struggling, but still believing that I will get the message through :-)

John Dumbrille

Brilliant. I worked in the airline industry, and, well, I really really laughed.
David, I think it IS a great viral ad for Alaska - it takes the piss out of teeny-tiny enthusiasm-based airlines. 'Go to the fringe airlines, and its going to be a gong show.' 'At Alaska, we run a good airline. And this spoof site shows we have a sense of humour too'

David St Lawrence

Jennifer,

Thanks for introducing me to a great site.

If this is viral advertising, it is too convoluted to register with me. Maybe they were hoping to win some ADWEEK award.

Tom Asacker

This parody site is meant to contrast the experience on Alaska Airlines with the all-too-typical exasperating experience on other carriers. I've never flown Alaska. Anyone out there have any view on this as viral advertising?

Michele Miller

Jennifer, you made my day. I finally found out that the luggage I lost last week is located in exotic Al Mukalla, Yemen.

You're right... sad, but true re: transparency. The sadness lies in the fact that companies often don't have a clue about how transparent their marketing & operations are in the eyes of the customer.

Great stuff - thanks for sharing!

Paul from BrandAutopsy

What a great find! The great news is that they offer flights out of smaller, lesser-known airports. I booked a flight between two cities that would normally be a 2-hour car ride and they had me flying with 4 connections and taking about 3 days to get there. Good stuff! Thanks.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)