"The simplest definition of business is you solve a customer's problem and create sustainable profits over time. Anyone with vision should understand the problem they're solving. The problem with business today is that people think the meaning is about building a monument to yourself. The meaning of business is having an impact on people's lives."
My definition was close:
A business' purpose is to attract and keep customers. Its one basic function is to reliably solve customer problems...
What customer problem is your business solving? Are you sure it's the problem that they need solved?