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April 13, 2004



you can also check a good debate about viral marketing over at MeFi

Peter Caputa

I started commenting here, but it got too long.


Within Alaska's west coast markets there is also a series of wonderful TV spots for "SkyHigh", so the linkage between the SkyHigh and Alaska is, I suspect, quite strong where it matters. The campaign is so good & resonates so well with anyone who enudres modern air travel that it has spread globally via 'word of mouse'. For Alaska, I suspect that is just icing on the cake, although anyone exploring the site in detail will quickly discover the Alaska connection. Hard to see how they lose here.

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