Procter & Gamble (NYSE: PG) has come up with an innovative process to place images and text on the surface of Pringles potato chips -- or should that be crisps (I always forget). So now a person can spy one message or other before she downs the next victim from the canister.
According to the release, first up will be a promotion involving one of Hasbro's (NYSE: HAS) popular board games, "Trivial Pursuit Junior." Questions from that brand will be featured on the crisps, along with the answers, of course. (Actually, P&G should consider placing the questions in one canister of crisps and the answers in another canister to double sales -- as well as the anger level of consumers, I suppose). The launch of this initiative is scheduled for summertime.
It won't stop there, obviously. This will only be the tip of the iceberg. All kinds of advertisements could be placed on the product.
This drives me crazy. I can't go anywhere or do anything without having an advertisement stuffed in my face. Literally.