Brand Innovation

Check out the 10 Types of Innovation from the Doblin Group. Excellent work. In summary, the types are:

Business model
Networks and alliances
Enabling process
Core processes
Product performance
Product system
Service
Channel
Brand
Customer experience

My only point of dissention is that they limit Brand innovation to methods of communication. I could make the case that every item on this list is (or should be) informed by the brand strategy. Ultimately every item on the list impacts the customer experience, and the customer experience drives brand perception.

Via FC Now

Comments

[Lee McEwan]

Hi, Thought you'd like to know that Doblin has reorganised their site and they've moved the content to here ... http://www.doblin.com/IdeasIndexFlashFS.htm