Corporate Blog Examples

I've had several clients express interest in blogging for their businesses, so I'm going to start a running list of companies that are doing it well. Not trying to compete with Rick Bruner at Business Blog Consulting; he's got a phenomenal and comprehensive review of business blogs. I just want a short list of blogs sponsored by companies that sell products, so it won't include micro-businesses or intellectual-capital type companies. I'll add to this list as I come across them; if you're aware of others, please let me know!

GM Smallblock Engine Blog

Ford Motor Company blog

XBox Live blog (unofficial blog)

Maytag Skybox blog

Kodak's Ofoto.com: Ofoto Blog is used to get feedback and resolve issues with Brownie, a new beta Mac application (found via BeConnected)

PerceptionAnalyzer: Dial.log blog has a nice mix of posts on their product and on relevant news & information for their target audience (marketers)

Bplans.com: Bplans Blog is a great extension of Bplans.com, an informative site for entrepreneurs starting a new business. It's owned by Palo Alto software.

800-CEOREAD: The CEOREAD blog gives great reviews on the business books sold on the main site.

Corporate blog articles:
Fortune Magazine, Why There's No Escaping the Blog (Jan 05)
Gates backs blogs for business
Inc.com Technofile: Blogging for Business
Are you afraid to blog? by Robert Scoble

Comments

[Sarah]

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Sarah

http://www.craigslisttool.info

[Mohammad Jobaed Adnan]

It could be another example of corporate blogging: http://www.bangladeshcorporate.com/

[Chelle Parmele]

Hi there, thanks so much for including us in your list of corporate blogs!

I've been the cheerleader in our company for getting our blog off the ground and pumping along, so it's nice to see people enjoying it and coming by.

Chelle
Palo Alto Software

[David]

Here's the corporate blog of publicly traded Nutra Pharma Corp -- http://www.NutraPharma.com/blog ... it's simple, yet gets the information across

[Gabbi]

Hi came across this blog for small companies and entrepreneurs
http://www.blog.optimalprint.com

Seems as though the author spends some quality time preparing the blogs - well worth reading...and has actually saved me $$$ :)

Another great collection of business blogs are Fortune 500 Business Blogging Wiki
https://www.eu.socialtext.net/bizblogs/index.cgi

[karty sd]

Keep up the good work.

[sveta]

Cool!.. Nice work...

[Helga]

Great Site - really useful information!e

[Johann Schwella]

The company I work for is now testing the water with Corporate blogging. It seems it's something that the "outside US" companies are lagging behind with.

I wonder if we are one of the first South African companies to jump onto the Corporate blog bandwagon.

[cédric]

Hello,

If you want to know more about corporate blogs, visit my reasearch contribution "Should companies integrate corporate blogs into their communication strategies?"

http://corporateblog.over-blog.com/article-4518528.html

Cédric

[Dr. Nora Barnes]

Hi, my name is Nora Barnes and I am a professor at the University of Massachusetts Dartmouth. Currently I am conducting the first academic study on blogs, and would appreciate your help. I hope to be able to report on what motivates bloggers, how they handle legal and ethical issues, and how blogs have helped promote businesses or views.
I would really be pleased if I could include you in my study. The survey is short and should take less than 5 minutes. I would be happy to e-mail, fax, or call you. Please let me know if I can contact you and what the best way might be. I would be happy to share the findings of my study with you and send you a gift for participating. I look forward to hearing from you.
Thank you for your time and consideration.
Dr. Nora Barnes

[http://www.worldbusinessforsale.com/]

Interesting discussion; we will be linking soon, we would be honored if we could be added to this business blogger. We are from the World Business for sale is the leading independent businesses for sale listing service.
http://www.worldbusinessforsale.com/

[rachel jeffries]

melissa thanks for the tip about the business cards. I had no idea where to get some then luckly I came across your little tip. Really helped thanks
http://www.vistaprint.com/vp/gateway.aspx?S=4848761673

[Mikeal Peterson]

I'm encouraging my company to build a corporate blog and these examples are quite useful, but does anyone have any insight on how to set up a successful corporate blog? There must be some common non-intuitive pitfalls I will face. Any insight would be well appreciated.

[Steven Streight]

Great article! But can you tell me...

...how can you determine are what the most popular corporate blogs?

I seem to recall that Bill Gates of Microsoft has a blog, and many other CEOs.

Does Technorati or Alexa or somebody have a listing of the most visited corporate blogs?

Corporate blogs are fast becoming as mandatory as business cards, video brochures, and expense accounts.

[Anne Stanton]

Awesome idea! I am constantly looking for NON technical or non Press blogs as specific customer industry specifics. Hopefully you will continue to highlight how corporations are using blogging.

[Stacey Moore]

Amazon's Very Cool Use of Blogs

I just visited amazon.com and was greeted by Stacey’s Plog (Beta) containing two posts. The first, posted by Amazon OrderBot gave info regarding a pending shipment. The second, posted by Amazon NewReleaseBot was about a new book they thought I might like based on a previous purchase.

I remembered this post and thought you would want to know about this very innovative blog implementation.

Amazon provides the following explanation of a Plog:
What is a Plog?

The Plog™ Service is a personalized blog. A blog is a straightforward and now widely adopted method of posting a reverse chronological diary on the Internet. Here's a list of some of the best and most popular blogs:

* Boing Boing--A directory of wonderful things
* Gizmodo--Reviews and charts the latest gadget trends
* MobileWhack--Energetic discussions of mobile technology
* Megnut--Evolving communication through blogging since 1999
* John Robb's Weblog--Thriving on rapid change
* Jeremy Zawodny's blog--Daily ramblings on life and technology
* www.lileks.com--The Institute of Official Cheer
* Gina Smith's BIOTECH--Tech/biotech journalist and author
* defective yeti--The musings of Matthew Baldwin, Pretty Okay Guy
* InstaPundit.com--The Blogfather
* Talking Points Memo by joshua micah marshall--A thoughtful contemplation of current affairs
* andrewsullivan.com--A respected intellectual columnist blogger
* Intel Dump--Near-real-time military analysis
* This Modern World by Tom Tomorrow--The cartoonist behind the masked penguin
* Six Apart--Six Log is the weblog of Six Apart, the company behind TypePad and Movable Type

Your Amazon.com Plog is a diary of events that will enhance your shopping experience, helping you discover products that have just been released, track changes to your orders, and many other things. Just like a blog, your Plog is sorted in reverse chronological order. When we think we have something interesting or important to tell you, we'll post it to your Plog.

Amazon Rocks!

[Yvonne DiVita]

This is a much needed service. Many of my local small businesses are also interested in blogs, but they think blogs are magic, the way they used to think websites were magic. Having corporate blogs, useful ones, to show them will help me in my quest to get more companies on the blog bandwagon. Thanks, Jennifer.