Great post on Ari Paparo Dot Com about solving customer problems before they arise:
I just came home and turned on my Tivo. Here's what I saw:
Friends Season Pass Alert
On Thursday evening May 6, NBC will be airing a special hour long retrospective Friends episode followed by the series finale.`Because there episodes are back to back, if you have configured your Friends Season Pass to automatically pad extra time after each show, your DVR may not capture the series finale. To ensure that no recordings are missed, please be sure that your Season Pass is NOT setup with 'passing'.[complete instructions for fixing the situation]
I'm just amazed at this. I don't even have a season pass for Friends. But Tivo realizes that so many people are going to want to see the finale, and that any one of them who misses it because of a Tivo "bug" will blame them, that they take the proactive step of alerting the user to the potential problem.
Imagine if Microsoft took a similar approach.
"We've noticed that you set up an IMAP mail account in Outlook. Outlook behaves slightly differently when use use IMAP vs. the more common POP mail. Would you like to take our interactive tutorial now?"
Dear Ford Owner. You may have noticed that gas prices in your region are increasing. We thought we'd let you know some simple techniques for reducing your gasoline usage and extending the life of your car..."
Or your stock broker.
John, you may have heard about the Fed raising rates last week. We'd like to explain how we believe this is likely to affect your portfolio...
What can you do to solve a customer service problem before it arises?