Robin Good gives 10 steps to creating a personal brand. Great stuff.
Think like a free agent.
Discover what sets you apart and market it shamelessly.
Stop networking, and build a network.
Add value - and then some.
Accelerate your brand power by getting in sync with a major trend in your field and moving to the head of it.
Marry an important, ethical cause as a complement to what you like to do
Share before looking for profit.
Help others become as successful as you.
Question yourself and your approach systematically - get forever curious.