This link to the Igor Naming Guide was posted by Abnu in the comments section of my last post, and I think it's the best overview on naming that I've seen. Check it out to learn more about functional, invented, experiential and evocative brand names.
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June 12, 2004
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» More on naming from Marketing Playbook
Naming is a huge topic, never ending. Some interesting new thoughts out though. One is from a recent RedHerring article. They talk alot about how important a company name can be to your success. They interviewed a bunch of naming... [Read More]
» What's in a name? from Search Engine Positioning and Web Marketing News
(Shakespear couldn't get it more wrong here don't you think?) Jennifer Rice in 'What's Your Brand Mantra?' has brought to my attention the most complete naming guide that I have seen. Enjoy... Basil Drolias @ Rugles Website Marketing... [Read More]
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Categories
- Books
- Business-Free Zone
- Community
- Conferences
- Creating Change
- Culture Shifts
- Customer Experience
- General Branding
- General Business
- Grassroots economy
- Heroic Brands
- Innovation
- Internal Branding
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- Marketing
- Open business
- Personal Brands
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- Social Responsibility
- Socially Good Business
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- Sustainability
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I am trying to download the naming guide, but cannot access the site. Any advice?
Pat Bakir, Consultant
Posted by: Pat Bakir | May 07, 2006 at 03:48 AM
check out the redherring naming article. summary at http://marketingplaybook.com/2004/06/14/more_on_naming.html
Posted by: johnza | June 14, 2004 at 10:37 PM