All things to a few people

Thanks to Seth Godin for the link to this great story: "Media attention brings a bevy of baldies to Lodi restaurant." It's a great example of how tight focus on a small audience can lead to big success (as I previously discussed here.)

Dozens of bald men and one bald woman came to Gary's Uptown Restaurant and Bar on Wednesday evening on the strength of worldwide media attention that has put Lodi on every bald person's radar... Most people came in because they heard on TV, radio and in newspapers about the food discount offered to balding and bald men on Wednesdays.

"We were totally, totally blown away and absolutely shocked that it went international," said Gary Arnold, the restaurant owner who started the deal to boost sluggish sales on Wednesday nights.

Baldies from Sacramento, Tracy and Modesto have made the pilgrimage to Gary's, and Arnold expects Bay Area folk to show up soon, since he just did an interview broadcast there.

Arnold said a razor company has called him a couple times to talk about sponsoring a new head-shaving razor.

He recently did a call-in show for a radio station in Australia, when it was 3:40 p.m. here and the next day there. "People were calling in and asking, 'What if I have a comb-over?' They had fun, cute questions, and talking to people on the other side of the world was great," he said. A Google search for Gary's Uptown Restaurant and Bar turned up close to 300 results from the Web, ranging from TV news stations to blogs and promotions and marketing sites.