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July 14, 2004

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Tom Asacker

Hey Jennifer:

If you DO decide to read it, please read my friend Dan Herman's article as well: "Al Ries might be dangerous to your brand"

And since his duaghter Laura is a carbon copy (albiet much better looking), here's the link: http://www.danherman.com/PDF%20files/Al%20Ries%20might%20be%20dangerous%20to%20your%20brand.pdf

Best always,

Tom

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