Jackie Huba and Ben McConnell at Church of the Customer have created a great little e-book called Testify! How Remarkable Organizations are Creating Customer Evangelists. It's a compilation of 18 case studies from organizations that have mastered the art of word-of-mouth marketing. Check it out!
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July 01, 2004
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» Testify! from nodos en la red
Leo en What's your Brand Mantra, el weblog de Jennifer Preece que los responsables de Church of the Customer, otro de mis blogs "obligados", han escrito un pequeño e-book titulado Testify! How Remarkable Organizations are Creating Customer Evangelists... [Read More]
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- Books
- Business-Free Zone
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- Customer Experience
- General Branding
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- Grassroots economy
- Heroic Brands
- Innovation
- Internal Branding
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- Marketing
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- Socially Good Business
- Stakeholder-Centric
- Sustainability
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I will check this book out. It probably mentions Google, which is had been the king of word of mouth advertising since it's inception. I find it so amazing that no one in the world has ever seen a Google advertisment in a paper or on TV yet the number of people that use it on a daily, even hourly basis, is absolutly astronomical.
Posted by: Craig Chester | July 11, 2004 at 02:42 PM