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July 29, 2004

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johnza

This whole notion of experience is super important. Think of how effective trial can be.

And, in the words of Francis Bacon:
"By far the best proof is experience."
( http://marketingplaybook.com/2004/06/23/smiles_lollypops_and_no_buckfifty.html )


This whole gaming thing feels like a great involvement mechanism for younger targets, just as contests have been in the past.

Thanks, John

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