For those of you who clicked over here from that page, it seems that there were some coordination difficulties... I was supposed to publish the manifesto here at Brand Mantra, but I didn't receive it before it was published. Not only that, but I can't figure out how to actually download the manifesto from the ChangeThis site.
So hang tight until I can get more info...
UPDATE: Ok, I finally got my hands on the manifesto. The optional email field next to the download button threw me... at first glance it looks like a way to sign up to receive more manifestos. I'm going to chalk it up to a web usability issue so that I don't feel so silly missing the big red download button :-).
Commentary is coming soon!