My Photo
Blog powered by Typepad

« Brand manifesto, cont'd | Main | Yes, I'm alive... »

August 22, 2004

Comments

Alisha Vincent

Such a simple, yet crucial concept. Thanks for putting it to words. We never say 'thank you' enough in our day to day rush. Actually, connected with this I would add that 'congratulations' is too rarely issued. A business colleague with another magazine recently was promoted to the position of editor. While we had a rocky relationship in the past (thanks to our competing publications), my note of 'congrats' was well received and worked this week to repair our tense situation. It reminded me that the simple act of noticing and acknowledging someone else's contribution to your industry is VITAL. Sometimes in the form of a 'thank you' and other times in the shape of a 'congrats'. Thanks, Jennifer.

kirsten

Great idea, Jennifer! We've been doing this at re:invention since our very humble beginnings. We give all prospective clients, associates, and partners an empty unlined mini-book that is suggestive of re:invention but unbranded. We hand it to them and tell them to write down their dreams and that they have the power to tell the story of their company in their own words -- filling as many pages or book volumes as they like. The look on a woman's face when we hand her an unexpected gift (even before we sign her as a potential client) is priceless. We negotiated the books in bulk, and they were worth every penny. The books speak volumes more about the re:invention "brand" than a boring company brochure.

David Foster

Hi Jennifer...just linked this in my post, "Fixing Customer Service Problems."

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)