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« Customer-Centered Brand Management | Main | Loyalty programs »

September 17, 2004

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johnmoore (from Brand Autopsy))

Highly creative ... and quite intriguing. Even this part-time marketing gadfly clicked-thru the Covad site to learn more.

I applaud Covad's approach of (a) not taking themselves too seriously, (b) being interesting to get customers interested, (c) being savvy and leaving something to the imagination of the consumer, and (c) being downright clever.

Who says B2B marketing can't be fun and interesting? Nice find.

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