I was reading the interview with Kevin Roberts, author of Lovemarks, on Tom Peters' site. This statement by Kevin jumped off the page:
I think the role of business is to make the world a better place for everyone. We're going to do that by giving people choices, giving them self-esteem. But fundamentally, we'll do this by including the 2.3 billion people who exist on less than $2 a day, and turning them into active participants in a free, capitalistic, choice-driven, self-esteem-driven market.
Ok, let me make sure I understood that: Self-esteem comes from buying crap we don't need. Got it. Wow, this has been the subtle message of advertising for decades, but no one has so clearly articulated it before. Thanks, Kevin.