My Photo
Blog powered by Typepad

« Brand as Ecosystem | Main | Commercialism run amok »

November 16, 2004


David Foster

"...zones not typically associated with marketing, such as driving innovation and encouraging cross-functional collaboration.." HUH? Haven't they ever heard of product management? This function usually resides within marketing organizations, and is *specifically* tasked with driving innovation and the cross-functional collaboration that supports it.

Seems to me somebody has a very narrow view of marketing.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)