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« Brand as Ecosystem | Main | Commercialism run amok »

November 16, 2004

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David Foster

"...zones not typically associated with marketing, such as driving innovation and encouraging cross-functional collaboration.." HUH? Haven't they ever heard of product management? This function usually resides within marketing organizations, and is *specifically* tasked with driving innovation and the cross-functional collaboration that supports it.

Seems to me somebody has a very narrow view of marketing.

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