John Porcaro writes about employees blogging about their experiences within a company:
Funny that there's still this black and white distinction between the people who work for the company, and the company itself. Among bloggers (or any who's caught a clue-train), we know that a company is made up of individuals--indeed, it's humans who made every single aspect of any successful (or unsuccessful) product or project.
Amen. In my last (very theoretical) post on connections, I mentioned artificial distinctions such as internal versus external branding, or employees versus customers. And as John points out, we even have a distinction between company and employees, as if that could even exist. It's all rather silly when you think about it.
there is an interesting article by Charles Handy in this weekend's Observer - he points to a "donut model of the organization" and makes the case to treat insiders as outsiders (contracts, service levels), and outsiders as insiders. i was going to blog on this, but seeing as you are already on the subject
http://observer.guardian.co.uk/business/story/0,6903,1391324,00.html
Posted by: James Governor | January 17, 2005 at 10:27 AM
Amen 2.0
The idea of brands as solid things has its uses, I guess. In the end, though, it's just people talking. I'd like to have some good conversations!
Posted by: Johnnie Moore | January 17, 2005 at 03:54 AM