John Porcaro writes about employees blogging about their experiences within a company:
Funny that there's still this black and white distinction between the people who work for the company, and the company itself. Among bloggers (or any who's caught a clue-train), we know that a company is made up of individuals--indeed, it's humans who made every single aspect of any successful (or unsuccessful) product or project.
Amen. In my last (very theoretical) post on connections, I mentioned artificial distinctions such as internal versus external branding, or employees versus customers. And as John points out, we even have a distinction between company and employees, as if that could even exist. It's all rather silly when you think about it.