I'm here in Seattle at the Blog Business Summit and it's been a great day, although I arrived late and missed Scoble's opening keynote. I sat with blog buddies Evelyn Rodriguez and Todd Sattersten at lunch; email is great, but nothing beats a good face-to-face conversation. There are several others here who I know and need to meet in person; I'm looking forward to the reception tonight.
Subject matter today was focused primarily on tactical issues like blog software comparison and building traffic (comments, RSS, trackbacks, etc.). I would have blogged on these sessions but it took me all day to get connected to this wi-fi network. Halley's talking right now about writing style: "Be authentic, be passionate, be brief. Post frequently and keep it fresh. Have a voice; be yourself, be conversational. People want to hear a real person talking. It's ok to make mistakes; don't sound PR-ish, it's deadly!"
Tomorrow's sessions will get into more corporate blogging stuff like corporate strategy & policy, marketing strategies, PR issues and internal communication. Now that I'm connected, I'll get into more detail on these subjects...
I wish I was there! Say hi to Evelyn and Todd for me!
Posted by: Johnnie Moore | January 25, 2005 at 06:10 AM
Hey, do you want to be added to the "who's blogging it list?"
Posted by: -b- | January 24, 2005 at 05:28 PM