Hugh talks about whether blogs have reached the tipping point:
The blogosphere waits for the corporate-mainstream "Tipping Point" to arrive, the point where blogging stops being the supposed realm of freaks, weirdos, unemployed marketing consultants, unpublished novelists, political junkies and underworked cube dwellers, and starts being HUGE! An essential pillar of any corporate strategy and execution etc etc.
The GM blog sent a signal that we might, might, might have reached the corporate tipping point (we reached the individual tipping point a while ago, methinks).
Hugh also had a link to Jonathan Hardwick, a Microsoft blogger who writes about how wikis are becoming an indispensible tool for getting customer feedback:
The first big hit was the Internet Explorer feedback wiki, which rapidly grew to the point where helpful users began refactoring it into easily-digestible pieces. The IE team still hangs out there, although now of course they also have a much more Slashdottable blog.
Then in November the MSN Search team shipped the beta of their MSN Desktop Search tool. Pretty soon I was losing track of all the neat desktop search hacks that the blogosphere was finding, so an MSN Search wiki seemed like another good idea. The MSN Search team took the idea and ran with it, adding pages for the new MSN web search engine as well – you that know a team really “gets” wikis when the guy in charge of program management blogs about it!
Skeptics and laggards, it's time to board the bus.