Just for fun, I started typing in "I hate (brand)" in Google to see what comes up. I then got curious about the findings for "I love (brand)." Here's the love/hate score for a random selection of brands. While I was at it, I did a "
passion buzz index" against the average number of comments for these brands (positive or negative). Microsoft, Walmart, Comcast and McDonalds are the big losers on the Love/Hate score. No surprise. (And yes, this is the random stuff I do when I'm procrastinating.)
|Brand||Hate||Love||L/H Score||Buzz Index|
Big thanks to Christopher for helping me get this info into a table format!