Thanks to Rich @ Hello World for the link to Que Sera Sera's post, Selling It. Cracked me up. Having done my time in the agency world, I can so imagine this:
“So I have this idea, and stay with me here, because it might seem a little out there at first, but so did the eBike campaign at first, right? Anyway, it’s like this pterodactyl, with tiny old-fashioned cash register keys representing each of the 50 states spread all across his glorious wingspan. And he helps you find lower interest rates! Or refinance your mortgage; whatever; we can deal with that in the copy...
Maybe there’s some blood or shredded muscles in his beak? Were pterodactyls meat-eaters? When the intern gets back from lunch, let’s get her to google that. No? Too gory? God, you fucking account managers are always afraid of the big ideas, Dave!..."
Go read the whole thing; pretty funny.
I noticed one their spots the other day of a snake, coiled up seemingly preparing to strike. It caught my attention granted, and then I thought about how ridiculously bad the advertising concept was - using a threatening snake to try to get me to click on their mortgage ad.
Posted by: Jonathan Ruff | February 10, 2005 at 09:39 PM