CMO on Blogging

One of CMO Magazine's  feature stories this month is on corporate blogging. It's a pretty decent overview of the two types of business blogs (corporate and employee) and some of the upsides and perils of the new media. If corporate blogging is new to you, this might give you a good introduction.

Comments

[jbr]

Stephen, give me a shout. i can tell you all about doing a grassroots blog effort in a large corp...you are right, hard sell.

[Stephen Macklin]

Thanks for this. I in the early stages of putting together a proposal for a company blog for my employer. Unfortunately, I expect it is going to be a very hard sell.