All Marketers are Liars
I'm the last stop on the book tour with Seth Godin. We're talking about his new book, All Marketers are Liars. As he states in the book, marketers aren't really liars... they're just really good at telling stories that customers want to believe. Please visit each post and ask questions!
Question 1: Telling Stories
Question 2: Changing Worldviews
Question 3: More different
Question 4: Lies and Damn Lies
To catch up on previous discussions with Seth, please visit the other stops on the tour:
May 23rd - Brand Autopsy
May 24th - Hello_World
May 25th - Church of the Customer
(podcast interview)
May 26th - metacool
Well played. Much respect...!
Posted by: Rich...! | May 29, 2005 at 01:41 PM
Great Q&A Jennifer. Nice assembly and form-factor in the blog post format. I'm looking forward to reading the book!
Posted by: Steve Shu | May 27, 2005 at 07:24 AM