Seth, you talk about how Ford makes Jaguar, Volvo and Range Rover, and they even share parts with cars branded with the Ford name. But most people believe (or make themselves believe) the story that they are exotic cars. Car brands are usually brilliant at aligning with a customer lifestyle or worldview. So what do you think about the new GM badge that will go on the sidepanel of everything from Cadillacs, Saabs and Hummers to Chevys and Pontiacs? Seems like they're taking away the story for high-end buyers.
GM should have a big DON'T sign on everything they do as a message for the rest of us. What a ridiculous idea (I hadn't heard it before).
I got a very, very angry note the other day because someone read in the description of my book that the VW Touareg is made on the same assembly line as the Porsche Cayenne. People get upset when you tell them that they are believing a lie. But hey, someone has to do it.
If I ran GM, I'd figure out how to make the cars MORE different. Why doesn't the Saab have Swedish words on the non-essential controls? Why doesn't the Cadillac come with a better version of Onstar? Dollar for dollar, consumers spend more money on ridiculous stories for cars than anything else we buy. GM needs to learn before it's too late that they are NOT in the assembly line business. They are in the business of telling stories.