I just got notified via email that I've been "coolhunted." What's that all about? According to the site:
Like a cool epidemic, hype about the cool hunter has spread globally – and we’re talking literally. Bright Neon stickers emblazoned with the sting “You’ve been Cool Hunted” have been quietly circulating through the streets of London, Sydney, New York & L.A waiting to pounce on the coolest people, things and places....
The response to the cool hunter buzz campaign has been huge, unleashing a word of mouth phenomenon – one person is cool hunted, they tell 2 people, who tell 4 and so on….and before you know the site has generated an extra 10,000 hits per day.
Unfortunately they don't use permalinks, so that little post will vanish into the archives in a few days... but it is a pretty cool site; check it out. If they really wanted to boost the viral quotient, they could encourage the cool-hunted to pass out stickers as well.