Wow, three posts in one day; I'm on a roll!
I'm writing a presentation about brand experience, and one of the key components is great customer service. Can anyone give me an example of a nationally recognized company that's well-known for customer service other than Nordstrom's? All the examples that come to my mind are smaller, local establishments or high-end luxury brands. Every good customer experience that I've had with a mass-market national brand has been due to an exceptional individual who had a high service ethic, not due to the company's focus on service.