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March 20, 2006

Cancer Mosaic

A friend of mine started a very cool fundraising site benefiting the Lance Armstrong Foundation. The site is called The Cancer Mosaic, which consists of 2,500 blank tiles that will be populated with the faces of friends, family and colleagues who have dealt with cancer. A tile can be 'purchased' with a $20 donation. When completed, The Cancer Mosaic will raise $50,000 to help people live through and beyond cancer. And since it’s easy for him to add more tiles to the Mosaic, this could easily become an online memorial that honors hundreds of thousands (millions?) of people and makes a significant contribution for cancer survivors.

If you know someone who's battled cancer, please consider participating by either spreading the word or donating. Thanks!

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» Support the Cancer Mosaic from Influential Interactive Marketing
Lance Armstrong is a phenomenon, from his heroic story of conquering cancer to the yellow LIVESTRONG wristbands that launched one of the strongest social marketing campaigns in recent history (not to mention a new global fashion trend). Currently, his [Read More]

» Brand Lecturing is Out - Co-Creation, Sharing, Architecture of Participation is In from Customer Experience Crossroads
I've been documenting examples of a trend recently that I call Content Co-Creation. Turns out other people have spotted this too, and have written some interesting posts on the topic: Kathy Sierra at Creating Passionate Users calls it sharing: Sharing [Read More]

» Brand Lecturing is Out - Co-Creation, Sharing, Architecture of Participation is In from Customer Experience Crossroads
I've been documenting examples of a trend recently that I call Content Co-Creation. Turns out other people have spotted this too, and have written some interesting posts on the topic: Kathy Sierra at Creating Passionate Users calls it sharing: Sharing [Read More]

» Brand Lecturing is Out - Co-Creation, Sharing, Architecture of Participation is In from WebMetricsGuru
I like CustomerCrossroads posting on Co-Creation. Co-Creation in Action Here's a good example of what I'm talking about. The Lance Armstrong Foundation has created a donation site where you can upload a photo of someone who has battled cancer int... [Read More]

Comments

Those cancer bracelets were phenomenon. They raises a huge summ of money and everyone after that seemed to copy and lose.
http://curehope.org

Those cancer bracelets were phenomenon. They raises a huge summ of money and everyone after that seemed to copy and lose.

Very powerful. It's the buy-a-brick concept blown out to massive proportions (and more personal with the photos).

This is so cool! What a beautiful idea.

I just interviewed Lance Armstrong live for a book I am working on. Visit my blog to learn more... http://remarkablelives.blogspot.com/ In a few days I should have the live interview up for people to listen to.

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