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« Co-creation | Main | Co-creation vs. Customization »

May 14, 2006



good site


I was involved with a few of the big European telcos at the back end of last year helping to put together a project that would enable the average person to co-create City guides and similar applications that grow out of everyday life, experience and observation. Imagine that 20 second burst from your mobile phone camera uploaded to a server that paginates it into a comprehensive guide of SF, for example. I'm sure we'll see more of that kind of application. Think eGovernment.


Dear Jennifer,

Marketing services is full of co-creation.
F. i., market research and tools to measure media usage were and still are are co-created by service companies and - mostly big spending - clients like P&G.
New magazines could not be launched without cooperation from risk taking advertisers.

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