I haven’t written in a while, I know. I find that when I’m resisting something, it’s a sign that I need to do some thinking and reevaluation. So that’s exactly what I’ve been doing, and it’s time to start sharing my thoughts.
Many small companies are seeking to make a difference as well. A good friend of mine has wanted to make a positive impact on education for years, and he just launched his social education site www.edu20.org. Another friend wants to help people reach their goals; she maintains a thriving community goal-setting site called Superviva. I recently met the founder of Sustainable Marketing and he definitely walks his talk.
What all these companies have in common is a strong sense of purpose that attracts employees of a certain mindset. The purpose creates a virtuous circle: passionate leaders and employees attract passionate customers. The purpose acts like a magnet. This is what building strong brands is all about. And yet the people who started these companies didn’t think in terms of branding; they simply followed their passions.
Are your values and your work in alignment? Do you feel great about what you do and who you work for? Kudos to those who have already figured this out; perhaps I’m just a slow learner. If you answered “no”, what can you do to help shift your corporate culture to one that is meaningful to you, your co-workers and your customers? My next few posts will talk more about creating brands with passion and purpose.