My Photo
Blog powered by Typepad

« Innovation that profits everyone | Main | Virgin's socially good businesses »

February 04, 2009

Comments

jenka

Hi Jennifer! Just checked in here, and noticed the whole site's changed! That's super exciting about the new company you are starting.

I actually wrote something along the same lines as this post, "Does good matter?" -- http://social-creature.com/does-good-matter -- musing on that same WSJ piece, and touching on some exmaples from how Amerian Apparel and Good Magazine have approached the "ethical sell." Ultimately, I think it may all be about thinking ahead. No doubt a company’s environmental friendliness matters more now to the average consumer than it would have before the release of An Inconvenient Truth. And I’d be willing to bet that ethical production practices in general matter more to us now than they did before the wave of mass internet adoption hit, and access to information about a company’s practices became easily accessible to the average web surfer. The reasearchers in the WSJ peice even acknowledged that if 100% ethically produced products become the expected norm, anything less may be punished by consumers. It's all about planning for where consumer attitudes are headed in the future.

Looking forward to hearing more as Fruitful develops.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)