NYT had a great article a couple days ago called Solving A Social Problem Without Going the Non-Profit Route.
I'm using the term Corporate Social Opportunity to refer to businesses with a desire to do well by doing good. CSR, or corporate social responsibility, only goes so far... it often refers to what a business should stop doing (stop wasting resources, stop turning a blind eye to unfair labor practices, etc.) but it doesn't truly address the opportunity at the intersection of profit and social good.
The NYT article focuses primarily on start-ups, but plenty of established companies fall squarely in this realm. Whole Foods is a good example, and even Walmart, which is already making an impact in packaging, detergent and consumer electronics industries to be more sustainable.
Yes, in some section We agree with you...
The Walmart's example has brought new stuff for us to implement the term of corporate social responsibility by their way...
but, by going aside from Non-Profit route, we can get negative aspect about build a landmark of our bran. Trust us, that if we carry out social activities, it has impact to build our prositive image in consumer's mind.
Posted by: MarketingKami | March 22, 2009 at 12:13 PM