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April 02, 2009


David Cameron


I am delighted and impressed with your new initiative and quest to build and support the notion of "conscious capitalism."

I used to follow your Brand Mantra blog and certainly you bring a lot of expertise to the challenge here.

Of course, many companies of all different types and sizes have aligned themselves to socially responsible initiatives.

What's missing in your view? Are these companies missing something? What are they doing right and what could they be doing better to maximize the value from their efforts?

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