I've gotten a few emails asking if I twittered... ok, now I do. You can find me @jennrice. I resisted for a while because I knew that I'd spend all day on Twitter if I started (same reason I don't have a TV). I was right.
Ok, I’m a bit late to the game, but I just stumbled upon Liberty Mutual’s The Responsibility Project that was launched last year. The discovery led me to investigate whether its focus on responsibility was rhetoric or real...
After much thought about whether I should continue my blog on Typepad versus embedding into my website, I've decided that the latter would be the best long-term approach. I'll keep this blog active and will likely post an occasional article about brand strategy, but most of my writing will be found on my new website.
If you have me listed in your blog links, I'd really appreciate either changing your URL or just adding Fruitful to your list.
And please come visit my new blog to continue reading "Actions speak louder..."
I have to respectfully disagree with Diane’s assessment. Instead of
missing the point, they actually do an effective job pointing out the
roadblocks to corporate adoption of CSR principles. I applaud the
Financial Times for daring to report that what customers say is important is often quite different than their actual shopping behavior...