IBM recently released its 2009 report on sustainable enterprises, and the findings were similar to last year's: "Develop new sources of operational, supply chain and customer information to gain new levels of insight for meeting strategic sustainability objectives." Astonishingly, 37% of respondents have done no research to understand their customers' expectations around sustainability. If you work for one of those companies, we need to talk.
Socially Good Reads
- fruitful strategy
- CSR Perspective Blog | Fast Company
- CSR@Intel
- Energy and Green Business - Green Inc. Blog - NYTimes.com
- JustMeans: Social Business
- Worldchanging
- The Business of a Better World
- GreenBiz.com - Daily News on Green Business, Business and Climate Change and Sustainable Business Practices
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July 02, 2009
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Categories
- Books
- Business-Free Zone
- Community
- Conferences
- Creating Change
- Culture Shifts
- Customer Experience
- General Branding
- General Business
- Grassroots economy
- Heroic Brands
- Innovation
- Internal Branding
- Market Research
- Marketing
- Open business
- Personal Brands
- Science
- Social Responsibility
- Socially Good Business
- Stakeholder-Centric
- Sustainability
- Weblogs
leading a sustainable business is a big challenge
Bathmateus
Posted by: bath mate | December 18, 2009 at 12:31 AM