10 strategies for building a credible sustainable brand

I recently conducted a webinar on 10 Strategies for Building a Credible Sustainable Brand in conjunction with Sustainable Life Media. While I'll never again agree to develop an hour's worth of new content with 1 week's notice (!), I appreciated the opportunity to pull together a fairly comprehensive set of strategies that help brands build credibility from the ground up and minimize the risk of greenwashing. The 10 strategies include:

1. Be proactive

2. Be transparent

3. Know your limits

4. Be relevant

5. Borrow credibility

6. Leverage brand strengths

7. Create a brand strategy

8. Be consistent

9. Educate

10. Engage

This list gives some good fodder for future blog posts, so stay tuned.

Comments

[Will Duggan]

Jennifer: Excellent. Resonates with a lot of the recommendations I try to provide to my clients — major sports properties — with whom I work to position at the center of their region's green/sustainable economy story. I think the biggest challenge we face are getting the first small lights to go on. What I mean is business people are already so busy that it is hard for them to find the time and mental energy to get their heads around something that so expansively touches every aspect of their business. But we can build awareness after the first success story, as it leads so quickly to the next chapter. Well done. I learned a lot. Excellent taxonomy. Thank you.